Our Story

Where Passion Meets Purpose

I’m Danielle — founder, mother, oldest of five, and someone who deeply understands what it means to make the most out of what you have.
When my parents divorced at the age of 8, my mom did everything she could to care for us on limited means. Health and wellness weren’t exactly at the forefront — survival was. Like many families, we leaned on what was affordable, even if it wasn’t always the healthiest. Years later, as a mom myself, I found myself walking a similar path — trying to balance finances, parenthood, and my desire to give my family better.
I realized that while I couldn’t always control my financial circumstances, I could control what we put in and on our bodies. That’s where this journey began.
Thanks to a nudge from my best friend Randi, I was introduced to beef tallow. At first, it was just something I bought and left in the pantry. But one sleepless night, curiosity got the best of me. I started researching its benefits — not just for cooking, but for skin health. That rabbit hole led me to hours (and then weeks) of research on clean, natural, affordable ingredients that actually work. I made my first batch of face cream and added tallow to my soap. I was hooked.
This brand was born out of that moment — a late-night quest for knowledge, fueled by a desire to do better for my family and others like us. Every product I create is made with love, intention, and zero harsh chemicals. Just natural, nourishing ingredients that feel like a little bit of luxury — without the luxury price tag.
Thank you for being here. I’m so glad to share this journey with you.